AI-powered SEO/ Content Marketing Platform Scalenut Raises $3.1 Mn from Saama Capital and Amit Singhal
|Co-Founders (L to R) Gaurav Goyal, Saurabh Wadhawan & Mayank Jain|
Scalenut powers organic content for businesses via AI platform as it raises $3.1M funding round
The fast-growing AI-powered SEO & content marketing platform witnessed over 10x growth since its launch.
Businesses know that content is king when charming customers but as channels and types of content have exponentially grown, it will be important to know which content is winning customers. AI-powered SEO and content marketing platform Scalenut is prevailing through its AI-generated organic content for SMBs and mid-market businesses with 100,000 users signed up in just a few months since going live this year. As it scales the platform and expands into new geographies, Scalenut is today announcing a $3.1M seed plus funding round led by Saama Capital & Amit Singhal (Former Senior VP of Google and Head of Google Search).
The company had previously raised $400,000 in seed funding led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors. In early 2022, they launched their SaaS platform for public use, and in the past six months, they have seen 10X revenue growth.
Scalenut, focusing primarily on the US and the UK markets, helps businesses and brands plan, research and create content in 1/5th the time it normally takes. In addition, it reduces costs by 90% and significantly scales up content production.
Scalenut’s Co-founder Mayank Jain said, “The pandemic spurred rapid digitization across businesses, with a greater emphasis being placed on digital marketing. However, after spending a huge amount of money on paid advertising for growth, they realized that it is not sustainable in the long run and therefore, there has been an increased focus on organic marketing to grow sustainably.”
He added “In order to increase organic growth, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimization, and performance measurement. Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully.”
Scalenut’s AI platform brings everything needed by them to one place so they can strategize and scale easily and at a pace that helps them achieve business goals.
“With Scalenut, we aim to empower the SEO and content teams to put the paddle on their organic marketing efforts from a single platform and help businesses grow sustainably,” said Mayank Jain.
As per a Databox study, almost 20% of marketers get more than 60% of their traffic from search engines i.e. organic traffic, and 71% of the marketers said that creating new content is their most important tactic for growing their organic traffic.
Commenting on the successful closing of the funding round, Mayank Jain commented, “This funding is to continue building the platform, hiring talent, and expanding to new geographies. We have set our sights on solving a massive problem that marketers across the world face today. The opportunity in the market and our progress so far excites us to work harder and make a dent in this domain”.
“Businesses associated with us have witnessed 3x growth in their organic traffic in just 3-4 months. Not only have we seen 10x growth in revenue in the last six months, but we are also trending at a seven-digit revenue run rate right now. We are in a hyper-growth stage and are on track to meet our major revenue milestones.”
Talking about investing in Scalenut, Ash Lilani, managing partner at Saama Capital said, “With content consumption increasing worldwide, content is a key driver for business growth. One common problem that businesses face to power up their organic marketing is scaling content meaningfully. There is no easy way to scale content and Scalenut is solving precisely that with its robust AI platform. This is a big value add. Since launching its SaaS platform in Jan 2022, Scalenut has seen good traction with over 100,000 registered users. We were quite impressed seeing the product team has built and the market response they have got.”
Amit Singhal, Former Senior VP of Google and Head of Google Search, said “There is no one better than Scalenut to help businesses scale organic traffic. With deep domain expertise and passion to help businesses grow sustainably, I am super excited to be part of the team. Their recent growth has validated our belief and I am super excited for what’s in the store.”
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