Assert AI plans to utilize the funds to expand into new markets and develop exclusive products for the agriculture industry.

Arya.ag Invests in Computer Vision-focused SaaS Startup, Assert AI's Latest $2 Mn Fundraising Round
Arya.ag, India’s largest & only profitable integrated grain commerce platform, has announced a strategic investment in computer vision-focused SaaS startup Assert AI. The development is part of Assert AI’s latest fund-raise amounting to USD 2 million and involved participation from Prashant Purker, Ex- MD & CEO of ICICI Venture, in his personal capacity.
Assert AI aims to utilize the funds to expand its presence overseas in the USA market and develop exclusive products for the agriculture industry. Computer Vision is rapidly assuming prime business consideration with the increasing demand for insights-driven digital images and videos. This strategic investment aims to strengthen Arya.ag’s blockchain offerings and AI & deep tech vision for unprecedented visibility and assurance for its storage, financing, and commerce offerings. 

Assert AI has already established itself as a formidable name in computer vision with offerings that include face recognition, object detection, weapon detection in high-risk areas, docks utilization, packet counting in warehouses, and safety gear detection, among others. Under this context, Assert AI aims to have a unique proposition in translating computer vision analytics into actionable business intelligence for businesses of all sizes.

On the development, Job Philip, Co-Founder, Assert AI commented, “Digitization and related proliferation of video, as well as other forms of the visual medium, is on an ever-increasing exponential curve. The need of the hour is to transform observations from these mediums into actionable business insights and ensure that this is executed in real-time. The latest round of funding furthers our resolve to continue pioneering innovation in the visual analytics landscape and expand its reach to large untapped segments, including agriculture.”

Prasanna Rao, Co-Founder & Managing Director, Arya.ag said, “At Arya.ag, we endeavour to digitize an otherwise conventional agri value chain. Tech-led computer vision ensures complete assurance for farmers, lenders, and buyers as they transact on our platform. Through our strategic investment in Assert AI, we aim to consolidate our AI & Blockchain offerings. This partnership will work towards conceptualising and innovating computer vision solutions specifically for the agricultural ecosystem.”

For Arya.ag, investment in Assert AI follows the startup’s recent move to acquire data science company, Prakshep, which consolidated the company’s deep tech capability to provide traceability, transparency, and quality assurance for seamless commodity commerce. Arya.ag is also in the advanced stages of introducing a first-of-its-kind public agri blockchain ledger in the country.

ABOUT ARYA

Arya.ag, India’s largest and fastest-growing integrated grain commerce platform, eliminates the trust deficit in the grain commerce value chain through its disruptive integrated PAN India platform that delivers value to all stakeholders by enabling access to high-quality produce, products, and services. Powered by an exponentially growing layer of visibility and control currently stretching across 425 districts in 21 states, 10,000 warehouses and USD 2 billion of grain, Arya.ag offers the assurance of quality supply to buyers and on-time fair payment for their produce and allied services to seller. It seamlessly embeds finance to maximize value for both sellers and buyers and the platform facilitates over USD 700 Mn of finance annually. 





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