Almost two years since its launch, Carl Pei’s challenger-technology brand, Nothing has announced it is celebrating a major milestone, with the opening of its first ever retail store – which will be a physical expression of everything the business stands for.

Opening before Christmas 2022, the Nothing Store will sit in the heart of Soho, sharing values and space with some of the world’s most innovative design and fashion names. The unique boutique-style space will carry all Nothing devices, including the much anticipated and yet to launch product – Ear (stick).

On the opening day, the first 100 visitors will get a chance to buy one of the #100 serialised, limited-edition Ear (stick). In addition, they will also receive free exclusive branded merch including T-shirts and jumpers.

Ryan Latham, General Manager UK&I at Nothing said: “Opening our first store in the UK is a huge milestone for Nothing. Following the successful launch of Ear (1) and Phone (1), now is the time for us to shake things up again and offer our community a space where they can engage with each other and our products.

To do this in our home market within the heart of Soho – a place to uncover innovative design – makes perfect sense.

Neighboured by iconic brands, we will be the only technology store in the area and look forward to revealing more information soon.”

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