ControlZ Acquires India's 1st Consumer Recommerce Firm - Overcart

Plans to strengthen its foothold in the Renewed Smartphone market in India

ControlZ, a startup that is bringing India’s first renewed-smartphone category, has today announced the acquisition of Overcart, India’s first marketplace for overstock, unboxed, reconditioned, and preowned merchandise. The acquisition is aligned with ControlZ’s growth strategy to set a new benchmark in the ReNewed smartphone market in India.

Founded in 2012 by Alex Souter and Saptarshi Nath, two colleagues from the consulting firm CEB, Overcart provides return management and liquidation services to major e-commerce companies, manufacturers, and retailers. Through this acquisition, ControlZ will be able to expand its business outreach through the extended supply chain and liquidation services. On the other hand, ControlZ, with this addition of Overcart in their portfolio, would be more geared up to enhance its offering for a win-win for their valued customers.

Commenting on the same, Yug Bhatia, Founder & CEO, ControlZ says, ” We are a smartphone renew specialist, long-term expansion of this business would require strategists support in terms of supply chain and liquidation of inventory. This acquisition will help us to leverage technology capabilities that Overcart has built around to address the industry’s challenges. “

Pioneer in the refurbished segment, Overcart has built a whole tech stack to handle all of these processes and has served thousands of happy customers in the market. The company will operate as a stand-alone company in the highly fragmented B2B pre-owned device market. Overcart’s technology and platform, combined with ControlZ’s hardware and quality expertise, is a winning combination for organizing the market and filling in the gaps in the pre-owned smartphone industry.

About ControlZ

Established in 2022 by Yug Bhatia, Founder & CEO, ControlZ is a startup that is bringing India’s first renewed-smartphone category (not to be confused with refurbished) to set new benchmarks in sustainability and promote conscious consumption amongst smartphone users.

Manufacturing a smartphone is estimated to be responsible for over 85-95 percent of the device’s annual carbon footprint. Around 55 kg of carbon dioxide is emitted during the manufacturing of a smartphone, and high-end smartphones like iPhone and flagship smartphones emit much more.

ControlZ’s vision is to inspire conscious consumption by making an old device aspirational. The company is developing unique industrial know-how in India, to Renew old devices and make them as good as new.





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