At Christmasworld, trade visitors will experience the latest themes and trends for festive decorations that enliven the retail trade and city centres alike. A great wealth of expert know-how and inspiration for varied assortments for a successful business season are on the agenda of the event programme.
“In view of the current challenges which are everything but encouraging, the focus must be on more optimism and more experiences at the point of sale. With our special presentations and lectures at the cross-fair Conzoom Solutions Academy, we want to give the international consumer goods sector new impulses, sustainable trends and solutions to revitalise the retail trade and city centres”, says Eva Olbrich, Director, Christmasworld and Creativeworld. Trade visitors can expect a wide range of highlights and events.
Christmasworld Trends 23+ – Hall 4.1 Foyer
The first port of call when it comes to the relevant themes, colours and materials for the coming season is the Trend Area with Christmasworld Trends 23+, staged by the style bureau Bora.Herke.Palmisano. They offer an overview of the industry’s new products for seasonal and festive decorations and provide orientation for individual assortment compilation. This time, they focus primarily on classic and at the same time surprising designs as well as near-natural, sustainable decorations. The three trend statements are “unknown beauty_strange + gracious”, “calming nature_careful + pleasant” and “lasting ideas_passionate + evocative”.
The expert lectures by the style bureau Bora.Herke.Palmisano will take place in the Conzoom Solutions Academy in Room Europe Hall 4.0 at the following times: Friday, Sunday, Monday, Tuesday at 11:45 a.m. and at 2:45 p.m. respectively, Saturday at 12:45 and 15:45
Conzoom Solutions Academy – Hall 4.0, Room Europe
Strong knowledge sets you up for the future. The Conzoom Solutions Academy offers important industry know-how and convincing best practices with exciting lectures. Experts from a wide range of disciplines discuss the challenges in retail and provide answers and tips for the point of sale of tomorrow. It is the central point of contact for exchanges on the most important market developments and meta-topics of the consumer goods fairs, such as sustainability, design, lifestyle, future retail and digital expansion of trade, which move all forms of retail.
Christmas Delights – Hall 4.0 Foyer
Culinary products with a regional connection are in great demand. The special Christmas Delights area with culinary gift ideas such as chocolate, biscuits, sweets, tea, liqueurs or gin invites visitors to discover and taste in an atmospheric Christmas market atmosphere. These fast-moving take-away items offer retailers additional sales potential.
Decoration Unlimited – Hall 5.1/6.1 Foyer
The special presentation “Decoration Unlimited” by the Dutch designer duo Rudi Tuinman and Pascal Koeleman from 2dezign impressively shows how storytelling can be implemented in the current situation and create a feel-good wow experience at the POS. Under the motto “Down to earth”, they rely on a sensitive selection of decorative elements in earth tones and conjure up a highly emotional special show with the products of the Christmasworld exhibitors, inspiring new window and surface decorations.
Special Interests point the way to specific offers
The three special interest labels “Concept Decoration”, “German Christmas Crafts” and new “Ethical Style by Christmasworld” will guide visitors to the right business partners.
New! Ethical Style by Christmasworld leads to a curated selection of particularly sustainable products. Supply and demand in this field are also increasing for festive decorations. In 2023, a total of 41 exhibitors received the Ethical Style by Christmasworld award from an independent jury of experts.
Concept Decoration marks 35 professional suppliers of large-scale and outdoor decorations – for example, of shopping centres, city centres or hotels – for particularly strong seasonal eye-catchers.
German Christmas Crafts highlights 24 suppliers of the finest handicrafts “Made in Germany” such as high-quality, handmade candle arches, incense burners, nutcrackers, porcelain figurines or glass baubles. These can be found mainly in Hall 4.1, but also in Hall 5.1.
The Special Interest logos appear in the exhibitor and product search at www.christmasworld.messefrankfurt.com, within the “Christmasworld Navigator” smartphone app, in the official fair catalogue, at the information stands on the exhibition grounds and as a signet on the stand.
New: Ethical Style Spot – Hall 6.1
2023, there will also be an Ethical Style Spot for the first time, which will focus more strongly on the topic of sustainability. As part of this special presentation, trade visitors will find a themed island featuring particularly sustainable exhibitor products – from small companies to top brands in the sector. With complementary products from Ambiente and Creativeworld, the diversity and range of sustainability will be presented and new product ranges and business contacts will be encouraged.
From February 2023, Christmasworld (3 to 7 February 2023) will be held at the Frankfurt exhibition centre at the same time as the leading international consumer goods fairs Ambiente (3 to 7 February 2023) and Creativeworld (4 to 7 February 2023).
Photo: Messe Frankfurt/Rui Camilo.