Dyson unveils its first-ever national Styling Tour, bringing their must-have hair care technologies to you this summer. Starting at Manchester Spinningfieldsfrom the 13th of July, this new and exciting immersive beauty experience will give consumers the opportunity to achieve salon-quality styling with the help of hair diagnostics, personalised recommendations, demonstrations, and support from Dyson experts.

Dyson is bringing its must-have hair care technologies on the road to x7 locations within the UK, including, London, Leeds, Edinburgh and more. The  Dyson Styling Tour will be home to Dyson’s full portfolio, helping customers get hands on with our technology, discover more about our engineering, explore the full range, and better understand how Dyson hair care technology works in this incredible new immersive pop-up.

The immersive space has a circular design which is inspired by the shape of the iconic Supersonic hairdryer. This space boasts interactive screens upon entrance showcasing a range of styling content and impactful visuals providing both inspiration and education for guests to get a deeper dive into Dyson’s engineering process.

The dedicated salon space features up to x7 styling stations where visitors will be able to pre-book a complimentary 30-minute dry styling session online from the curated styling menu with one of Dyson’s expert stylists or get hands-on to trial the tools themselves at the designated self-styling stations. Whether it’s beach waves, bouncy curls or smooth volume, all styles are created using Dyson technology, engineered for all hair types with less reliance on heat. A private styling experience will also be available for those who require it.

Visitors can visit the Dyson photo booth and share a capture their new self-styled or professionally styled looks achieved by creating an animated GIF to post on social media using a unique QR code so visitors can TikTok, Instagram story or snap their style.

 



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