The new fashion watch is indeed a smartwatch too & comes with multiple advanced features for enhanced fitness monitoring and is expected to be priced under INR 5,000

India’s leading manufacturer of smart, durable, and affordable AioT products, PLAY, is all set to launch its latest fashion smartwatch soon. Updated by PLAY, the latest wearable product has been designed and also manufactured in India. The new, yet to-launched fashion smartwatch shall sport a 1.3” circular dial with a super bright and rich IPS display resolution making up for an all-round visibility of the watch display.

Having seen the new smartwatch, we can assure that the Indian consumers are bound for a fashion treat. Designed in line with the taste of contemporary Indian consumers, this fashion smartwatch design has been kept striking alluring and fashionable yet different from the multiple smartwatch models being launched in India by other competing brands. The design is a blend of traditional looks and modern features to give users a minimalistic yet chic feel while wearing. Despite its slim and sleek design, it’s a true powerhouse with an IP67 rating and should offer a PLAYtime of approximately 5 days.

Play smartwatch SLIM2C

The smartwatch comes with ultra-modern fitness monitoring features like real-time notifications about heart rate, blood-oxygen (SPO2), blood pressure, sedentary alert, pedometer and sleep monitoring tools to complement the fitness regime of users. It will also be available in two colour variants and is likely to be priced under 5000 and be launching on 22nd of November.

About PLAY

Headquartered in Gurgaon, Haryana, PLAY was co-founded by Mr. Vikas Jain, co-founder of Micromax, in 2019, along with his school friend Mr. Sandeep Banga. The Indian consumer technology brand aims to design innovative, trendy and best-in-class smart wearables, acoustics and similar AioT products.

PLAY has introduced a wide range of wearable and acoustic products over the last one year and is constantly innovating in product design at their “design-lab” in Pune. The homegrown brand has a robust R&D team in India, which works upon the consumer feedback and analytics received on their digital platforms and from their consumer support teams. PLAY products are currently available only in India and UAE. In India, PLAY has online partnerships with Amazon and Flipkart as well as its own e-store (https://theworldofplay.com/), besides being available in offline stores across the country.

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