Financial Services conglomerate IIFL Group today said that its early-stage investing vehicle IIFL Fintech Fund has led the $1.8 million Series A investment round in Trendlyne, one of India’s largest analytics platform for investors and traders. This is the second time IIFL Securities has invested in Trendlyne and now holds a significant stake in the company.

Trendlyne has seen rapid growth in the past one year with over 350 million page/screen views over 12 months on its website and mobile app.

Trendlyne’s B2B business has also grown rapidly and counts India’s major brokerages among its customers, including ICICI Securities, Kotak Securities, 5Paisa, Motilal Oswal, IIFL Securities, SBI Capital, Edelweiss, and several others. Trendlyne serves over 500 million APIs and page views every month to its B2B customers.

Mehekka Oberoi, Fund Manager at the IIFL Fintech Fund said, “We are very excited by the progress that Trendlyne has made. Business has grown significantly over the last few years and it is now a profitable venture. Additional funds will help the company hire the right talent, and lead to faster scale-up.”

Amber Pabreja, CEO and co-founder of Trendlyne said: “We’re already a profitable company. We are raising funds to build our vision of making investing easier and more accessible for people not just in India, but also across the world.”

Trendlyne has built cutting edge products in the stock market and mutual funds space, encompassing stock scores, screeners, backtesting, Alpha Alerts (real time alerts across structured and unstructured data), stock insights, as well as forward-looking products in consensus estimates and analyst calls.

“We launched Trendlyne with the idea of democratizing stock market data, and to help people get more control over their investments,” Amber Pabreja said, “We provide a platform that gives retail investors access to products and features – such as back-testing and real time alerts – that were once accessible only to professional investors and funds. This helps our users discover investing opportunities on their own, and avoid obvious money-losing mistakes.”

The fresh investment follows strong growth for the company in both B2C and B2B. Trendlyne.com has one million registered users, and is now among the top 50 websites in India in the investing space; the Trendlyne Markets app, which launched recently on the Google Play store, already has high ratings and engagement.

Trendlyne intends to utilize the funds for new product launches, team growth and geographical expansion.

In August 2021, IIFL Fintech Fund was established with a dedicated Rs 140 crore sponsorship from two group companies – IIFL Finance and IIFL Securities. The financial services group with a large retail interface is aiming to offer last-mile credit with the help of cost-effective technologies. The fund’s investments include Leegality, FinBox, Trendlyne, DataSutram, Multipl, Finarkein, TrustCheckr, EasyRewardz and Open Financial Technologies.

The fund is an extension of #IIFLDisrupt program launched by IIFL Group in 2020 that aimed to provide financial, mentoring and business support to solution oriented Fintechs, as pandemic affected the economy and start-up space.





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