IIT Delhi Alumni Founded Digital Marketing Startup Intellemo Raises 3 Cr+ in Funding Led by Inflection Point Ventures
|L-R Tusha Agrawal -COO, Saurabh Gupta-Founder and CEO,Shivam Gupta -CMO|
Intellemo is a Digital Marketing solution provider, with a focus to help small business owners to scale their marketing operations
- The funds raised will be utilised to expand the tech team, scaling video ads tech also,to provide instant landing pages and integrate among the other ad platforms.
- IPV has announced the launch of $50 million AIF Fund Physis Capital to invest in Series A and B growth stage startups
- IPV has so far invested over Rs. 500 Cr across 135+ deals
Digital Marketing solutions company Intellemo has raised over 3 Cr in a seed round led by Inflection Point Ventures. The round also saw participation from Kunal Shah, Founder, Cred, Soonicorn LLP, Rahool Sureka & Saurabh Aggarwal, Co-Founders of Fitso and Amit Gupta, Co-Founder of Badri Ecofibers. The funds raised will be utilised primarily to expand the tech team, scaling video ads tech to provide instant landing pages, and integrate among the other ad platforms.
Started in 2018, Intellemo is founded by IIT Delhi alumni Saurabh Gupta. He is supported by his two co-founders, Tusha Agarwal, COO and Shivam Gupta, CMO.
The majority of small business owners today have trouble with digital marketing. Due to a lack of knowledge to reach their target audience and showcase their products’ full potential. The Intellemo SaaS-based plug-and-play solution is designed to be a one stop digital marketing solution for any business. This program is designed for small business owners who have websites but do not have a marketing department. Intellemo has supported over 8000 brand accounts and created 1000+ accounts. They have launched over 150 daily searches and are growing.
Mitesh Shah, Co-founder, Inflection Point Ventures says, “We are living in a hyper digital world where it is a necessity for every company irrespective of their size to be discovered online and promote their services and product to reach their customers. Intemello is solving this by taking the SaaS route as it becomes cost friendly for small and medium businesses. Companies who have smaller budgets allocated to marketing and ads can now utilise a SaaS service without feeling the extra pressure. As more SMEs go digital, we see this market growing and exploding. At IPV, we back businesses who are able to see ahead of the curve and can deliver on their vision.”
In today’s digital age, success and perception of any business depends on how well they are able to market themselves to their customers. small and medium businesses (SMBs) struggle to take advantage of digital marketing tools due to resource constraints. To help such SMBs launch campaigns instantly, Intellemo offers ‘ready-made templates’, saved audiences, landing pages, etc. to simplify and automate the digital marketing process. In addition, it monitors the leads and orders received by the brand.
Saurabh Gupta, Founder & CEO, Intellemo, “New start-ups and businesses need marketing solutions that are easy to understand, quick to deploy and perform at par with bigger companies with resources. But current solutions are not capable of meeting this upcoming demand at scale. It can only be satisfied if readymade campaigns are crafted beforehand, sold as a product in an online e-commerce marketplace and delivered instantly on demand.”
Keeping up with the challenges of modern online platforms and user experiences has become increasingly complex with the rapid growth of new technologies. As of 2021, digital advertising sector has generated revenues to the tune of INR 246 billion in India. Given that digital marketing is only going to increase, Intellemo plans to capitalize on this opportunity by providing a highly innovative and user-oriented marketing solution.
Intellemo is a digital marketing platform that provides instant marketing campaigns to make it super easy to run marketing for businesses. The user can select the industry, specify the goals along with their business information, and then get recommendations of ad posts that are ready to deploy within minutes. Once published, the ads are auto optimised as per budget and goal to get the best ROI.
About Inflection Point Ventures
Inflection Point Ventures is an angel investing platform with over 7400 CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them monetary & experiential capital and connecting them with a diverse group of investors
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