IKKS Paris announces King’s Road store opening – Retail News – A1 Retail Magazine
French fashion and lifestyle brand IKKS Paris opens a second UK store in iconic London shopping destination King’s Road, marking the brand’s entry into the UK following the flagship store at 3 Carnaby Street.
Bringing Parisian attitude and a sense of free spirit to London, the 1,300 sq ft store opens at 109 King’s Road and carries the womenswear, and junior lines with menswear to be introduced.
IKKS Paris, was founded in 1987 by Gérard Le Goff and offers a full collection of womenswear, menswear, kidswear and accessories. IKKS Paris aims to embolden urban free spirits around the world to rock their lives through creative, responsible, 365-day Parisian easy chic fashion. The collection includes four stylistic pillars, Urban Rock, Urban Cargo, Urban Military and Urban Mobility.
The new stores have been designed to ensure customers have a premium experience, including a lounge area and complimentary coffee for customers as well as regular in-store brand activations including style sessions, talks and personalisation. Natural materials are used throughout the stores.
The store openings are set against a backdrop of strong growth over the past 35 years and continued Global reach through the brands online store and the recent inclusion in the first metaverse fashion week where IKKS opened a virtual flagship.
Presenting their SS22 collection in full the stores will hold UK exclusives, and will include a showcase of their hero ‘Free the Sea’ collection, a sustainable range made using SEAQUAL® YARN produced by the SEAQUAL INITIATIVE, which uses recycled plastic waste from the sea with proceeds going to The SeaCleaners NGO. The capsule collection runs across women’s, men’s and kids and includes iconic French ‘Ma breton stripe pieces.
The brand is also known for its signature leather pieces, seen in striking biker jackets, bags and combat boots. The iconic 1440 handbags, so named as there are 1440 minutes in each day, are available in a range of colour and size options. The menswear collection offers both tailored and sportswear looks. Kidswear is available ages 3 months up to 14 years.
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