Interior Design Automation Platform Prolance Raises $2 Mn in Funding Led by Foundamental and Axilor 

Rama Harinath K, Cofounder, and CEO of Prolance said, “Prolance started with the mission to transform the interior design industry through technology, and our goal is to become the Operating System for the Interior industry. Our growth in the last two years, along with near-universal appreciation from our clients is a testament to the strengths of our SaaS-based marketplace for interior design professionals. We are really excited to have the backing of leading global and Indian investors in this round as we gear up to execute the next stage of our growth strategy and bring Prolance to thousands of interior design companies and contractors.”

Prolance already works with some of the biggest names in the residential interiors ecosystem, including Godrej Interio, SquareYards, Landmark, Pepperfry, and NoBroker. The startup also has more than 1000 smaller interior firms using its platform. The startup also has enlisted hundreds of materials suppliers and processing factories on the supply side to become a single-stop shop for materials and manufacturing. Headquartered in Bangalore, Prolance also has a strong presence in Hyderabad and Chennai.

The startup was founded in 2020 by five industry veterans: Rama Harinath K (Co-founder of HomeLane and MyHomeSpeaks), Vivek Parasuram (Cofounder of HomeLane.com and Bello Interiors), Raghunath Gururajan, Jaisimha Sathyanarayana, and Manoj K (all three are co-founders of DeltaCADD solutions).

Shubhankar Bhattacharya, General Partner of Foundamental said, “Manufacture of, and procurement for, interior design products represent a large market that is starved of technology enablement. Rama, Vivek, Raghunath, Jaisimha, and Manoj are seasoned founders with a strong founder-market fit to tackle this immense opportunity. We are thrilled to lead Prolance’s seed round as they continue on their journey to becoming the leading manufacturing platform for interior products in India and beyond.”

Nandan Venkatachalam, Principal, and B2B Lead at Axilor said, “Prolance is looking to automate the fragmented and highly complex $ 60 billion interior design market in India. The team comes in with in-depth experience in the space, which gives them a unique advantage on a product, distribution, and value addition to customers through their cloud manufacturing platform. We are glad to be backing their vision, in our continued theme to back companies going after large, unorganized supply chains.

Prolance said that it has added hundreds of partners in the last year including major players like Square Yards, Pepperfry, Landmark, and NoBroker. The startup is now aiming to add 30,000 partners over the next 12 months. It also plans to add new categories like False Ceilings, wallpapers, Painting, and loose furniture among others on the platform.