Ongoing interest from fashion retailers demonstrates the continuing appeal of this prime London location.

British food institution St. JOHN and Modern Coffee specialist WatchHouse will also open their doors in the Autumn.

The Howard de Walden Estate today announces that French fashion brand JOTT is to open in Marylebone Village in the autumn, which follows the recent opening of O Pioneers in Marylebone Lane. Renowned restaurant St JOHN Marylebone will also be opening its doors in September, closely followed by WatchHouse.

Fifty percent of the new openings in the last 12 months are for brands opening their first permanent UK stores, proving Marylebone Village’s continuing appeal to both UK and International brands.

Further details on each deal are provided below:

  • JOTT, the French premium brand leader in outerwear with its iconic colorful down jackets, is to open its first British store at 103 Marylebone High Street covering 1,140 sq ft of space in the autumn.
  • O Pioneers, an independent ‘London born and bred’ ‘slow-fashion’ label has launched its first permanent store, taking 850 sq ft of space at 76 Marylebone Lane. Founded in North London by two working mums, the store stocks one-of-a-kind, high-quality clothes.
  • St. JOHN Marylebone will open its doors early this September at 98 Marylebone Lane. Spread across 1,200 sq ft, service will run from breakfast through to dinner alongside a carefully curated wine list.
  • WatchHouse are set to open their latest Modern Coffee house at 32 New Cavendish over two floors covering 2,300 sq ft. Their ethos unites community, product, design, and experience.

Rob Kirk, Head of Retail and Leisure at The Howard de Walden Estate, commented: “Healthy demand remains for our prime central London location, and we are very pleased to welcome these new and established brands to Marylebone Village, each adding to our already diverse mix of retail and F&B operators, and further enhancing the area for our community. Visitor numbers continue to grow, and we look forward to a successful second half to the year as people continue to return to central London.”

Tania Hindmarch, Co-Founder of O Pioneers, said: “We are so thrilled to have found our new home in Marylebone Lane. As a small, independent women’s clothing brand the wonderful mixture of curated stores and eateries in Marylebone Village feels like the perfect fit for us and our customers. We opened the shop only a few weeks ago and have already seen so many people come through our doors. Everyone has been so welcoming it already feels like we’ve always been here.”


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