Gender equality key to entrepreneurial advancement: Minister at KSUM summit

Gender equality key to entrepreneurial advancement: Minister at KSUM summit

Kerala is intensifying its efforts to promote entrepreneurship with parallel focus on gender equality, Health Minister Smt Veena George said today. “The government’s vision and policy make it compulsory to implement steps that encourage women to enter entrepreneurship and innovation in stronger numbers. We have been increasingly organizing programmes to up-skill and re-skill talents to increase their confidence,” she said inaugurating a two-day conclave by Kerala Startup Mission (KSUM) in its efforts to further promote female participation in the founding companies.

“KSUM has been working for long to remove all obstacles towards gender neutrality in entrepreneurship. This event envisages the creation of a solid ecosystem for females,” the Minister pointed out in a video appearance at the ‘ Women Startup Summit 4.0,2022 ’ that began on Friday with seven key sessions in the run-up to the formal inauguration in Edappally on Saturday.

The two-day summit had sessions that promised to carry forward administrative ideas and make them fruitful, she said at the WSS 4.0, which overall hosted 30 live sessions addressed by 80-plus speakers in the presence of more than 500 delegates. The day’s proceedings featured a string of sessions with speakers who included founders and managing partners, predominantly women, of a range of successful companies.

The summit at Marriott Hotel, a day after its inaugural sessions in KSUM’s Technology Innovation Zone at Kalamassery outside the city, featured an expo of more than 100 products, while simultaneously conducting master-classes, workshops, pitch fest, SheLovesTech and Investor Café.

Actress-danseuse Remya Nambeesan speaks at '2022 Women Startup Summit 4.0’ organised by Kerala Startup Mission
Actress-danseuse Remya Nambeesan speaks at ‘2022 Women Startup Summit 4.0’ organised by Kerala Startup Mission at Edappally in Kochi on September 24, Saturday
Actress-dancer Ms Remya Nambeesan, addressing the inaugural ceremony, said conventional gender biases cannot anymore stop women from becoming entrepreneurs in a changed world marked by renewed fighting spirit amid institutional support.

All the same, the state’s film industry “has only 20 per cent female presence” even as the artistes “celebrate womanhood and our abilities”. “Each person has her unique performing capacity. We must not only recognize this fact, but respect it as well,” she said, capping up her talk by delivering with a popular Hindi song.

KSUM CEO Mr Anoop Ambika, addressing the inaugural ceremony, said entrepreneurship in the state merits newer ideas that cater to the needs of its geriatric people when Kerala has aged men and women contributing to 60 per cent of the population.

Kerala Startup Mission CEO Anoop P Ambika at the inaugural ceremony of Women Startup Summit 4.0, 2022, organised by the nodal agency at Hotel Marriott, Edappally in Kochi on Saturday, September 24, 2022

“Also, we are set to set up community innovation centres in the state’s rural parts to scout talents in the villages as well as small towns to groom them. Further, the government is to work with NRIs in a bigger way to create new enterprises in the state,” he revealed, while welcoming the inaugural session at WSS, through which KSUM provided a view of leaders in “real action” from all across the globe.

A session on 'Building Future India through Startups' on at 'Women Startup Summit 4.0 2022' organized by Kerala Startup Mission on at Edappally in Kochi on September 24, Saturday
A session on ‘Building Future India through Startups’ on at ‘Women Startup Summit 4.0 2022’ organized by Kerala Startup Mission on at Edappally in Kochi on September 24, Saturday
The forenoon sessions of the day included a panel discussion on ‘Building Future India Through Startups’ after a dialogue on ‘Women Pulling the Indian Startup System.” The afternoon sessions were on ‘Leaders of Tomorrow’, ‘Overview about KSUM’, ‘Sustainable Future in Business’ and ‘Role of Media in Women Empowerment’.

The first day of the summit held a pivotal She Loves Tech India ’22. The day also hosted a pitching session on productization grant for women startups. The money will be for those Indian startups that have women holding more than half the ownership stake. The winners are set to get Rs 12 lakh. They will also be eligible for soft loans of Rs 15 lakh (6 per cent interest) and seed funds.

She Loves Tech India was addressed by the largest accelerator platform’s Co-founder Leanne Robers. The inaugural day of the summit chiefly held four panel discussions and three fireside chats.

The summit on Friday hosted a panel discussion on ‘Exploring the Plethora of Opportunities and Support to Promote and Encourage Women Startups and Entrepreneurship’. The afternoon sessions featured three workshops and a pitching under ‘Investor Café’, before a panel discussion on Smart Steps. This was followed by networking.





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