Oak Furnitureland accelerates sofa category expansion – Retail News – A1 Retail Magazine
- Oak Furnitureland increases the size of its sofa range following significant double digit YoY growth in sofa sales
- Lifetime guarantee introduced on all new sofa frames, building on Oak Furnitureland’s commitment to making quality hardwood furniture
- More competitive interest-free credit options launched and new showroom format introduced across retail estate to make shopping for and buying sofas more convenient
Oak Furnitureland, one of Britain’s largest hardwood furniture retailers, has today announced its biggest move yet into the sofa market following a year of strong sofa sales, as part of its strategy to develop its whole home offer for customers.
Available on the Oak Furnitureland website from 8th August, the furniture retailer will launch eight new sofa ranges in addition to expanding 13 existing collections to include a wider variety of styles and finishes. The new ranges will showcase a mix of leather and fabric sofas that include corner sofas, 4-seater, 3-seater and 2-seater options, in addition to loveseats, armchairs, and footstools.
The move will see Oak Furnitureland significantly increase the size of its sofa range as it continues to diversify its product offering to encompass the whole home. The acceleration into the sofa market follows strong double digit growth in sofa sales over the last year, with an item from a sofa range* sold every three and a half minutes. Oak Furnitureland has also witnessed a substantial uptick in customer interest in sofas, reporting a 50% rise in searches for “sofa” on the brand’s website between 2021 and 2022.
To support the launch of its new sofa ranges, Oak Furnitureland will also be reformatting 53 of its showrooms to display the new sofa additions, creating a stylish and engaging shopping experience for customers to view and try out the new ranges.
New ways to pay
Committed to offering quality and style at affordable prices, the new sofa and seating ranges will be priced at between £649.99 for a 2-seater Milner‡, to £1649.99 for the premium 2-seater Ashby, excluding promotional discounts and event savings. Oak Furnitureland’s 2-seater sofa offering begins at £449.99 for its popular Evie. To help customers spread the cost of purchasing a sofa, Oak Furnitureland will be lowering the threshold for interest-free credit from £3,500 to £1,999, with no deposit required either, to help customers pay in a way that suits them, at no extra cost.
Designed with longevity in mind, all of Oak Furnitureland’s sofas will also benefit from a lifetime guarantee on the frame, building on the brand’s commitment to using 100% quality hardwood and creating furniture that’s built to last.
Part of Oak Furnitureland’s ambition to become a more environmentally responsible retailer, the lifetime guarantee will entitle customers to unlimited repairs for the life of the product, helping to extend the life cycle of the sofa at no extra cost to the customer. This lifetime frame guarantee will apply to all of Oak Furnitureland’s sofas, recliner armchairs, accent chairs, footstools and sofa beds purchased after 8th August 2022**.
Alex Fisher, Chief Executive of Oak Furnitureland commented: “Over the past year we’ve witnessed incredibly strong growth in demand for our sofas, and we are now committed to further accelerating our focus in this category as our strategy to cater for the whole home ramps up. We’re excited to bring the style, quality and value that we’re known for in cabinetry to sofas, with our biggest launch of stylish and affordable sofa ranges yet.
“As a business we’ve always strived to offer our customers premium quality furniture, made using responsibly sourced hardwood, at a price that reflects outstanding value for money. To further express confidence in the products we sell we’re also proud to introduce an industry leading lifetime frame guarantee.
“We fully recognise that the current climate is creating significant financial pressures for many of our shoppers, and therefore alongside maintaining our continued commitment to outstanding value, we are investing in new payment options, to help make our products even more accessible.”
*Sofa range items include sofas, chairs, and footstools
‡ Promotional price. Regular price £849.99
**Full Terms and Conditions can be found here.
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