PrettyLittleThing launches resale marketplace app – Retail News – A1 Retail Magazine
PrettyLittleThing are delighted to announce the launch of PRETTYLITTLETHING MarketPlace. The buying and selling community that allows you to sell on the pieces you no longer wear, or shop for something new to you.
With pre-loved pieces from the biggest and best brands within the shopping sphere, you can find something that fits your style needs without shopping new.
PrettyLittleThing listened to their customers and found out they are mindful of the life of a garment and want to be able to resell items that they no longer wear, and so the company is creating PrettyLittleThing Marketplace as a community platform for our customers new and old to join.
PrettyLittleThing have taken steps to simplify the resale process, encouraging more people to join the ‘PLTLoved’ movement and give items they no longer want in their wardrobe a new lease of life.
PrettyLittleThing customers can access MarketPlace from their existing PLT orders meaning easy functionality to upload their old PLT wardrobe straight onto the selling platform. Having their own space to create, inspire and run their own accounts and make money in return.
PrettyLittleThing strive to extend the life of garments, breathing new life into pre-loved clothing and helping to reduce waste with the impact of the environment in front of mind and focusing on the ‘The 3 R’s’; re-selling, re-wearing and re-using.
The aim is to make fashion more diverse, inclusive, and give customers the creative freedom to encourage others to recycle and give their garments longer life.
Phase one of the platform will include functions such as PLT existing account sync, PLT and non PLT listings, wishlists, message centre, image recognition and text filtering, verified users and PayPal integration.
Speaking on the launch, PLT Marketing Director, Nicki Capstick said; “We know now more than ever that our customers are more conscious of how they shop therefore we wanted to be the first fashion brand to launch a resale site with the ability to integrate the customers’ previous PLT purchases into their wardrobe as well as creating new listings and selling items from other brands. We’re encouraging our customers to recycle and resell unwanted garments whilst making money in return.
MarketPlace has been built by our in-house development team who have incorporated our customers’ desire for best in class functionality that allows them to list items easily. We have had over 200 staff members constantly running internal testing ahead of launch and share their own experiences of using both the buying and selling features. The feedback we’re received so far has been great and we’re excited to be rolling out phase 2 developments in the coming months as well as launching the App in the USA”
Phase 2 of the app will include allowing users to leave reviews for sellers, subscription service, PLT store credit as a payment method and transactional push notifications.
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