Primark launches vintage clothing concessions in Birmingham and Manchester – Retail News – A1 Retail Magazine
- WornWell by the Vintage Wholesale Company to offer vintage and one-off items of clothing, allowing Primark customers to shop vintage and new under one roof.
- New concession opens in Primark’s Birmingham High Street store today and will open in its Manchester Market Street store in the coming weeks.
- This is the latest exciting addition to Primark’s in-store offering as the retailer continually enhances the in-store experience for customers.
Primark is partnering with the Vintage Wholesale Company, an independent vintage clothing business, to open two new concessions in its flagship Birmingham and Manchester stores, under the brand WornWell by the Vintage Wholesale Company.
The Vintage Wholesale Company supplies quality, used clothing in the UK and Europe and sources the best vintage treasures from around the world. It also runs Poorboy, an established vintage and second-hand clothing boutique based in Hull, Northern England.
For the first time, Primark customers can shop branded and non-branded vintage and one-off items of clothing, giving them access to vintage and new, at affordable prices, all under the one roof. WornWell by the Vintage Wholesale Company will stock 70s, 80s and 90s trends including denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffa jackets and crazy pattern shirts. With brands such as Tommy Hilfiger, Nike, Converse, Levi, and Dr. Martens, each and every piece is unique and timeless.
This is the latest exciting addition to Primark’s in-store offering that includes 22 beauty, nail and hair studios, and 32 food and drink outlets globally, as the retailer continually enhances the in-store experience for customers. Primark’s Birmingham High Street store already includes a Custom Lab T Shirt printing station allowing customers to create bespoke, personalised t-shirts, a Tasty by Greggs café, a Disney Café and a Primark Beauty Studio while its Market Street Manchester store has a Central Perk Friends Café, Smokey Barbers and more.
Jermaine Lapwood, Head of Innovation and Future Trends at Primark said: “We’re very excited to open our first vintage concessions in Birmingham and Manchester. Vintage clothing has increased in popularity over the last few years, and we know that our customers love creating unique looks by mixing old fashion with new. This concession will be the nostalgic bridge between generations, bringing curated retro fashion at great value.
“We want to see clothes loved for longer and kept in circulation – we’ve got big plans within our own business to give clothes a longer life, and we’re thrilled to be supporting an independent business who is working to do this.”
Riccardo Seaton, Director of WornWell by the Vintage Wholesale Company: “We are delighted to be opening WornWell by the Vintage Wholesale Company at Primark. We take great pride in sourcing high quality vintage clothing from around the world, and we’re excited to expand our business and offer once-off pieces of timeless fashion to customers in Birmingham and Manchester.
“Each item is unique. We want to inspire our customers to express their individuality and discover a love of vintage through wearing our clothes.”
The WornWell by the Vintage Wholesale Company concession opens in Primark’s Birmingham High Street store today and will open in its Manchester Market Street store in the coming weeks.
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