Soothe Healthcare Raises ₹175 Cr from US DFC and Existing Investors
|(L-R) – DFC CEO, Scott Nathan and Soothe Healthcare CEO & Founder, Sahil Dharia signing the letter of agreement|
Funds to be used for marketing, deepening distribution channels & working capital
Soothe Healthcare, India’s fastest growing personal hygiene company and makers of Paree Sanitary Pads, today announced a fresh round of funding of ₹ 120 crores from its existing investors and another ₹ 55 crores from the U.S. International Development Finance Corporation (DFC). The existing partners include A91, Symphony, Sixth Sense, and GII.
The brand will utilize the raised capital to further grow its distribution channels and deepen its reach to women across tier II & III markets. The funds will also be used to amplify marketing outreach and spread a wider social message on women’s menstrual hygiene. This is in line with DFC’s Global Health and Prosperity Initiative and 2X Women’s Initiative, through which DFC seeks to empower women and help them achieve the economic tools to prioritise their health and hygiene needs.
The association between DFC and Soothe Healthcare was facilitated by Intellecap, the exclusive transaction advisor.
Commenting on the funding, Sahil Dharia, Founder & CEO, Soothe Healthcare, said, ” Raising a meaningful amount from existing partners and US Govt. DFC validates our brand’s commitment to prioritise menstrual hygiene access, product, people, and communities. Our endeavour is to provide women with high quality products at a great value. Our value proposition and social impact-driven business model has helped establish Paree Sanitary Pads as a trusted personal hygiene brand across India. This fresh inflow of funds will help us reach women across wider geographies.”
Abhay Panday, General Partner, A91 Partners commented, “We continue to be believers in the business opportunity in women’s hygiene and Soothe’s relentless focus on building a high-quality Indian brand in the space.”
About Soothe Healthcare
Soothe Healthcare, a Spirit of Manufacturing Award-winning company, is engaged in manufacturing, distributing, and marketing personal hygiene products under its flagship brand Paree sanitary pads. It has now expanded into the baby diapers segment with the launch of its brand Super Cute’s.
Soothe is a research-focused company with customer-centricity at its core is committed to product innovation that addresses the real needs of our consumers and makes a difference in their lives. The vision is to positively impact the health, hygiene, and wellness of the community that we are a part of.
U.S. International Development Finance Corporation (DFC) partners with the private sector to finance solutions to the most critical challenges facing the developing world today. It invests across sectors including energy, healthcare, critical infrastructure, and technology. DFC also provides financing for small businesses and women entrepreneurs in order to create jobs in emerging markets. DFC investments adhere to high standards and respect the environment, human rights, and worker rights.
- Aesthetic Laser & Energy Devices Market Size Will Attain USD 9.3 Billion by 2030 growing at 10.1% CAGR – Exclusive Report by Acumen Research and Consulting November 28, 2022
- PhonePe Reportedly Close To Acquire Fintech ZestMoney for $300 Mn November 27, 2022
- Avoid This Stock or Buy This Stock on Sale This Cyber Monday? November 27, 2022
- Focal Celestee Headphones: Review – ecoustics.com November 27, 2022
- Katupalli Port, Part of Adani Ports, Procures Electric Vehicles ITVs November 27, 2022