SustainKart Partners With Actress Kajal Aggarwal Kitchlu To launch An All-Natural Kids Care Brand, Kare & Karess
Kanthi Dutt (SustainKart), Shilpa Reddy (SustainKart), Kajal Aggarwal Kitchlu & Gautam Kitchlu collaborates to launch kids care brand, Kare & Karess

The baby care products are designed to meet the needs of newborns and new mothers 

The brand provides gentle and safe products for newborns & growing kids

India’s largest e-commerce marketplace exclusively for sustainable products, announced the launch of its private label Kare & Karess in partnership with the popular actress, Kajal Aggarwal Kitchlu, as a co-founder. The baby care brand has product ranges catering to the needs of the newborn/infant category as well as for growing kids, with high-quality, organic and natural formulations.

Created by mindful momma Kajal for all conscious moms, Kare & Karess caters to the various needs of mothers & babies. The products are 100% baby-safe and free of harmful chemicals and preservatives. The brand offers a unique curation of toys, skincare, food & snacks, baby wipes & accessories that are vegan & free of any preservatives or chemicals, with the motive to simplify mindful parenting.

Sharing his thoughts on the launch of Kare & Karess, Kanthi Dutt, Entrepreneur & Investor, Founder & CEO, SustainKart, said, “Kare & Karess is committed to providing your little ones with the safest and most effective products. We aim to offer the finest solutions to new mothers with our natural products to care for delicate baby skin and their needs. We firmly believe in the USP of our products, which are dermatologically tested, organic, vegan, free of artificial chemicals, suitable for sensitive skin, and approved by pediatricians.”

Sharing her thoughts on the importance of the brand, famous Bollywood Actress Kajal Aggarwal Kitchlu, Co-Founder of Kare & Karess, said, “I am excited about the collaboration considering our visions align strongly. The brand grew from my own need to provide only the best for my newborn. Since the day I conceived, I have been on the lookout for the best products in the market. Then came the thought of creating a brand with the best of products, that led to Kare & Karess.”

“In tandem with the brand principles and values, SustainKart has been pioneering in achieving environmental conservation and safety goals through conscious spending and changing the customer buying patterns. With Kare & Karess, we aim to provide the best possible care for the baby and mother”, added Ms Shilpa Reddy, Co-founder & CFO, SustainKart.

Kare & Karess is an end-to-end baby care brand committed to providing the best quality, safe & genuine products, while understanding the needs of newborns and kids. With a strong sustainable ethos, the brand aspires to protect the environment by restoring what nature has gifted us.

About SustainKart

SustainKart is India’s first-ever and largest e-commerce marketplace exclusively for sustainable products. It is a responsible platform that hosts over 1300 brands and 1,47,000 SKUs, aiming to revamp households with conscious products. The mission is to change the buying preferences of Indians for their lifestyle commodities. SustainKart targets becoming a unicorn by 2023. With SK House of Brands, the brand plans to launch 9 A-lister celebrity cofounded brands in 12 months.





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