Wow effect moves into new halls at Christmasworld 2022 – Retail News – A1 Retail Magazine
Photo: Messe Frankfurt/Pietro Sutera.
The number of registrations for Christmasworld 2023 is at a top level and hall planning is well advanced. All the major national and international key players are already on board.
With its focus on Christmas and festive decorations, Christmasworld is the perfect stage for international exhibitors to highlight the success factor of experience at the point of sale. “The number of registrations is outstanding and confirms the high standing of Christmasworld in the market. My team is busy planning the new halls”, confirms Eva Olbrich, Director, Christmasworld and Creativeworld. The typical look-and-feel of the leading international trade fair for festive and seasonal decorations will be retained. With the emotional exhibitors’ and special presentations, the wow effect will move into Halls 4.0, 4.1, 5.0, 5.1, 6.0 and 6.1 in the East Area.
This is particularly the case for the Visual Merchandising & Light product range in Hall 4.0. The key players have a very large space requirement here when it comes to presenting light as an atmospheric effect designer – both for the home and garden (consumer lights) and for shopping centres and city centres. Exhibitors offer state-of-the-art, energy-saving LED technology, new sustainable solutions as well as versatile Christmas and decorative lighting for eye-catching shop window displays or shop decorations including moving figures.
Far ahead in terms of sustainability is, for example, the French company Blachere Illumination, which illuminates the Champs Élysées every year: “After two years of pandemic, Christmasworld will be a special international event for us. We have missed the personal contact with our customers to show them our innovations, present our products live and have a good time. In addition, the meta-themes of the fair are all about our know-how and our responsibility in terms of social commitment and environmental protection. We are convinced that the three pillars of our brand – emotion, expertise and ethics – will fit perfectly with edition 2023,” says Johan Hugues, Directeur général/CEO, Blachere Illumination.
The fact that the real trade fair experience is indispensable for the presentations is also confirmed by Carlo Cavicchioli, Sales Manager, Lotti Importex from Italy: “This is mainly because you have to see our products in the flesh. It is very difficult to show the different light tones correctly with digital images. In addition, our presence at Christmasworld is important for us because it gives us a unique opportunity to promote our company to a large number of potential customers and market players. We can also get visitors of Ambiente and Creativeworld excited about our products. Here, we see the opportunity for additional new customers.”
Helmut Schmidt, Managing Director of Weihnachtsland, agrees with this tenor. In the Christmas & Seasonal Decoration product area in Hall 4.0, he will be presenting the Christborn brand with high-quality Christmas decorations made of mouth-blown and hand-painted glass. Highest craftsmanship “made in Germany” is still in demand.
“Our products live from the emotionality given to them. That makes a trade fair indispensable as an ideal podium. We are glad that this is now possible again. We consider the fact that Christmasworld is held at the same time as Ambiente and Creativeworld to be a consistent and efficient solution. For visitors, it creates an incomparable opportunity to order combined product ranges in one visit to the fair and, for exhibitors, a cost-optimised opportunity to present themselves to an even broader public”.
Christmasworld 2023: The fair of short distances
As the halls in the East Area of the Messe Frankfurt fairground are closer together, this will be the fair of short distances – which automatically promotes a high frequency of visitors in the halls. In addition, exhibitors and visitors will benefit from the proximity to Ambiente’s Living, Giving and Working sections, which complement the product range.
Graphic: Messe Frankfurt.
For an additional synergy effect, the global sourcing offer for “Seasonal Decoration” can be found in Hall 10.0 – bundled for the first time with the global sourcing offers of Ambiente Dining, Living, Giving and Working. Trade visitors will thus find a globally unique spectrum of industrially manufactured to handcrafted goods from Asian joint stands and individual exhibitors on a total of six hall levels in the West area – for ordering in large volumes.
Preview of the highlights: Trends to be experienced with all senses
One of the highlights of Christmasworl will be the staging of Christmasworld Trends 23+ by the style agency Bora.Herke.Palmisano. Here, visitors will once again be able to be inspired by the colours, materials and designs of the future – for individual assortments and window displays for all festive seasons. In the lecture area with the new title “Conzoom Solutions Academy”, visitors can update their knowledge and pick up new impulses for their business. It is the central contact point for exchanges on the most important market developments and meta-topics of the consumer goods fairs, such as sustainability, new work, design, lifestyle, future retail and digital expansion of trade, which move all forms of retail.
In addition, a special presentation “Decoration unlimited” by the Dutch designer duo 2dezign is again planned, which impressively shows how storytelling can be implemented in the current situation and at the same time create a pleasant wow experience at the POS. Emotion remains the key to success. And the special Christmas Delights area with culinary gift ideas and fast-moving items invites visitors to discover and taste in an atmospheric Christmas market atmosphere. This ensures an inspiring live trade fair experience.
From February 2023, Christmasworld will be held at the Frankfurt exhibition centre at the same time as the leading international consumer goods fairs Ambiente and Creativeworld.
Ambiente/Christmasworld: 3 to 7 February 2023
Creativeworld: 4 to 7 February 2023
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