Zoflora – the beautifully fragranced cleaning brand – is celebrating its 100-year anniversary with a UK roadshow tour.

The story began back in 1922, when Zoflora discovered the desire for a beautifully fragranced disinfectant, crafted from perfumed oils extracted from real flowers, that had twice the germ-killing power of other disinfectants. Since then, the brand has evolved from a single concentrated disinfectant to a household cleaning brand with a collection of products that continues to grow.

Zoflora will tour with a bespoke fragrance wall and liveried vehicle to deliver a fragrance experience and create hundreds of beautiful moments for people across the UK during its summer-long campaign spanning experiential, digital, social and PR.

The fragrance wall will feature five of the brand’s most loved, perfumer-developed fragrances – Midnight Blooms, Linen Fresh, Lemon Zing, Mountain Air and limited-edition Sweet Pea – that will release a beautiful burst of fragrance at the press of a button.

Zoflora’s nationwide 100 Years Tour will visit:

  • Birmingham (Bullring, Rotunda Square) – 13th August
  • Cardiff (St Davids) – 20th August
  • Liverpool (Church Street) – 27th August
  • Bristol (Cabot Circus) – 3rd September
  • Leeds (Trinity) – 10th September
  • Glasgow (Argyle Street) – 17th September

Meanwhile across social and PR, activity will focus on creating 100 Beautiful Moments across the campaign period, this will include a competition to win a luxury spa break, giveaways of cleaning bundles to help uplift homes into beautifully fragrant spaces, influencer gifting, media briefings and factory tours, 100 Years Tour content amplification and retailer engagement.

Zoflora is also the official cleaning partner of Good Housekeeping Live – an event and content partnership celebrating the magazine’s own 100-year anniversary.

In-stores, Zoflora celebrates the anniversary with the relaunch of an old favourite floral fragrance.  The limited-edition Sweet Pea has been reimagined and developed by Zoflora’s expert perfumers, and is available across four formats – Disinfectant Mist, Multipurpose Cleaner, Antibacterial Cleaning Wipes (108 pack) and Concentrated Disinfectant (500ml). On sale across Home Bargains, B&M, Asda, One Stop and Wilko stores, with unique rub to release fragranced POS, the revival marks a nostalgic nod to the brand’s 100-year heritage.

Michelle Chadwick, Senior Brand Manager at Zoflora said: “We’ve been looking forward to launching our milestone celebrations and creating 100 Beautiful Moments across the UK. 2022 is an exciting year for Zoflora and one of our busiest yet as we celebrate our heritage and continue to strengthen the brand’s category position for the next 100 years – building on continued growth and success to date with more product and fragrance development planned.

“In turning 100, we wanted our celebrations to thank our loyal consumers and retail partners while engage with new audiences as we look to uplift even more beautifully clean and fragranced spaces for generations to come.”

Keep up to date with Zoflora on social, follow @LoveZoflora.

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